GUCCI'S STORY

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Since the birth of the company in 1921, the year Gucci opened his first store in Florence specializing in the finest leather goods, the name Gucci has been synonymous with a distinct style that reflects the clebrated Italian luxury, admired throughout the world.

Rodolfo Gucci and Guccio Gucci

Its long tradition of excellence is witnessed still today not only through the unparalleled section of the best leathers but also through the masterly craftsmanship of Tuscan artisan, that toghether create unique Gucci products destined to become even more valuable over time. Gucciì's celebrated icons, the interlocked double G, representing the initials of the founder Guccio Gucci; the horsebit and the green-red-green web, originating from the saddle girth, recalling the brand's equestrian heritage; the bamboo, a symbol unmistakably Gucci, testifies to the brand's ingenuity. A success story throughout the brand's history, these icons, recognized the world over, are reinvented to bring forward the brand's heritage in a modern contemporary way.

Tom Ford and Domenico Del Sole

The Gucci myth continues to draw a sophisticated international clientele attracted to its iconic strengh, marked by its classic and timeless collections. Amongst the most esteemed celebrities lured to the brand are Jaqueline Kennedy Onassis, spotted everywhere from Amalfi to New York to Athens and to London carrying different versions of a particular Gucci bag style, now rightfully named the Jackie bag; Grace Kelly for whom the original "Flora" print was created, a decorative floral pattern still incredibly fresh and current; Peter Sellers, an enthusiast of a soft and destructured bag called the "Hobo bag"; Jodie Foster and Alain Delon, drawn to the famed Gucci mocassin/loafer; Duke of Windsor who frequently visited the historical store in Florence; Clark Gable often photographed wearing Gucci. The appeal of Gucci carries on: international celebrities and style icons remain loyal to the brand, confirming its fame for being a source of new trends.

Still today the best pieces of the most precious leathers breathe life to a luxurious accessories collection that revisit the brand's essence, realized through the most innovative design techniques.

Bags, shoes, luggage, and small leather goods are sewn and finished by skilled artisans from Tuscany, a region that has a long-standing tradition for rare handmade pieces. This "Made in Italy" heritage, combined with the most innovative technological applications, prove the way for Gucci's competitive edge into the future.

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